It's ideal for Instagrammers looking to light up their social media feed, but AYA, situated in the atrium of WAFI City Mall, offers much more than just an opportunity for photography. From the moment you enter this sprawling 40,000 square foot space, you're surrounded by high-tech sound, lights and graphics with 12 distinct zones that together comprise the AYA universe, each telling a different story.

Ushers escort you through different rooms, starting from Aurora – which is the heart of the whole experience and features touch technology that responds to visitors – before you interact with other worlds in areas like the blooming Flora, Tides and The River.

There is even the opportunity to relax by picking a spot on a sloped space in Drift, while an overhead projection and gentle vibrations make you feel like you are floating on air. The audio-responsive Falls feature droplets that seem to defy gravity, drifting upwards, and reveal doorways that let you step inside and be surrounded by water.

Each zone also transforms during your stay there, and reacts to those there, ensuring no two visits are exactly the same.